Analytics: Dissecting the Data

As your site's prominence in search engines is honed and optimized, Zapfire's team analyzes hit data and search engine term reports to prime and focus searches for more relevant results. Data are collected on keyword indices, interconnected links, click-through rates, time per page and other important measures that help us to determine what to change, where to concentrate search efforts, and how best to maximize your Web site's performance in major search engines.