DateScreen is an online company that offers a range of services to customers using online dating services. The core of DateScreen's services are its pre-screening services and DateTracker software, which allow customers to manage data information from multiple dating sites in one place. Zapfire engaged with DateScreen to provide a professionally designed, customer-oriented "front end" to the site. This branded and finely tuned front end serves to educate and excite customers about DateScreen's services.

The first step in the process was for Zapfire to engage our senior online branding & marketing staff with DateScreen to determine the best way to communicate with customers. We learned what customers are looking for and how best to educate and inform them of DateScreen's offerings. During this phase, our branding staff began to understand how best to enhance the DateScreen site.

One of Zapfire's main tasks for this project was to enhance and update the existing back end by enhancing and updating the home page, and each of the front-end "static" pages for the site. Design templates were provided to allow DateScreen's developers to apply this design update to the back end of the site as well.