Search Engine Optimization:
Getting the Word Out

Search Engine Optimization (SEO) is like putting flashing neon lights and a big pointing arrow to your web site on a vast global bulletin board. It’s what gets your site noticed by Internet search engines such as Google, Yahoo, Lycos, Ask and others. These companies use complicated algorithms and stringent criteria to determine ranking on their pages. To properly ensure the highest possible placement, Zapfire’s SEO team combines copywriting for relevance, marketing for added advantages, advanced programming techniques to help search engines find the pages more quickly, and proper design to stay within the ever-changing guidelines the engines are looking for. Our SEO is constantly under refinement, and Zapfire consults with the world’s leading experts in SEO, and with the search engine companies themselves to stay in the know about how best to get your Web site noticed.