Relevance: Making Your Content Work for You

Once Zapfire determines the proper search engine terms for your site, our SEO experts go into high gear creating copy that underlines the relevance of your content to those search engine terms. Google, Yahoo and other search engines use very complicated formulas to determine how relevant site copy is to the search terms being requested, and Zapfire has invested thousands of dollars in consulting with the search engine companies themselves and learning how those formulas read sites. That enables us to create copy that is relevant and easily findable.