Keywords: What We Look For

Search engines comb the Web every day looking for sites to fulfill search requests from users, and they use keywords to find the right sites. The trick is knowing what users are requesting in their searches, and Zapfire’s SEO team has made this a science. For example, a landscape company’s site might naturally score high if a user Googles “landscaping,” but what if the user types in “plant trees” or “horticulture” or “irrigation” or “lawn care?” By analyzing the keywords that touch every aspect of the products and services your business provides, Zapfire’s SEO experts can make sure that content of your Web site touches on those areas and returns the best results.